Executive Summary
Business Description
The Sentry Gold operation is providing a monetary service in the legal exchange of Australian legal tender.  This business aims to become and maintain its leadership in the awareness, provision, and marketing of the benefits in procuring and owning legal tender gold coins to the local and wider public and private markets.  Sentry Gold’s operations for Australia commenced in Brisbane. 
 
Ownership and Management
Both the company and the trust are owned and operated by parties with holdings of shares and units, respectively.  The Managing Director has studied business over the last 15 years, having read 128 books over the last 20 years, and attended seminars of many successful entrepreneurs, while being a Managing Director of a North Queensland alluvial gold mining company.

Key Initiatives and Objectives
The techniques and applications being employed represent many years of study by the Directors both in the arena of gold and law.
Sentry Gold’s primary objectives over the next year are: 

• To build a reputation of integrity in the procurement, marketing and delivery of legal tender gold coins to the employed public.
• To systemize the operation while maintaining a keen awareness for potential challenges.
• To investigate and pursue the expansion to every capital city in Australia.

Marketing Opportunities
The company has the opportunity, through its various contacts, to market its services to all English speaking nations, starting with Australia, and then to the USA and later to the United Kingdom.

Competitive Advantages
The Sentry Gold venture, while being a vanguard in the service it is offering, is aware that similar “copy cat” companies will attempt to compete.  Yet, due to the years of its Directors’ and Officers’ cumulative study in law and precious metals, Sentry Gold holds a premiere position in this endeavor.  Simultaneously, this venture may raise the attention of the Australian Taxation Office, due to its novel approach.  Questions have been submitted to the ATO for their ruling on a number of relevant matters.  Sentry Gold is prepared and welcomes such a review, believing that this venture is already clearly allowed in law.

Marketing Strategy
Sentry Gold will actively market this new venture both by a brochure campaign and word of mouth incentives.

Summary of Financial Projections
Depending upon your individual circumstances there may be significant benefits and advantages to be enjoyed by utilizing Sentry Gold's Business Plan and Australian Gold Coin. Please consult your financial advisor if you require any financial advice and/or for determining if the Sentry Gold Business plan is suitable for your needs.
Based on an average annual income of AUS$100,000 for the Employee, the 5% fee charged by Sentry Gold for its services equates to an AUS$5,000 gross annual payment to Sentry Gold.